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Elena Rostova & Research Authority.

VP of Conversational Paid Media & Growth Engineering

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Elena Rostova is vp of conversational paid media & growth engineering at AdGPT, specializing in Closed-Loop CRM Attribution, Customer Acquisition Cost (CAC) Optimization, Conversational Ad Auction Economics. All research articles authored by Elena Rostova undergo rigorous empirical telemetry benchmarking and peer-reviewed verification.

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Elena Rostova

VP of Conversational Paid Media & Growth Engineering

Elena Rostova oversees paid conversational media strategy and growth engineering at AdGPT. She specializes in migrating B2B brands away from inflated Google keyword auctions into blue-ocean conversational search placements.

With over a decade of performance media leadership managing $100M+ in digital acquisition spend, Elena developed the Closed-Loop CRM Attribution Engine, enabling marketing leaders to track conversational prompt origin through to signed contracts.

She works closely with compliance officers and legal teams in healthcare, banking, and SaaS to deploy high-converting landing funnels that adhere to HIPAA, FINRA, and FTC guardrails.

Primary Knowledge Domains & Subject Matter Expertise
Closed-Loop CRM AttributionCustomer Acquisition Cost (CAC) OptimizationConversational Ad Auction EconomicsSalesforce & HubSpot Multi-Turn AttributionHealthcare & Financial Services Ad ComplianceProgressive Profiling Funnel Architecture
Academic Credentials & Degrees
M.B.A. in Quantitative Marketing & Econometrics
INSEAD
Specialization: Auction Theory & Multi-Touch Attribution Modeling
B.S. in Economics & Applied Mathematics
London School of Economics (LSE)
Specialization: Stochastic Consumer Deliberation Dynamics
Selected Keynotes & Speaking Engagements
SaaS Growth World Forum2026 • Austin, TX
“Compressing SQL CAC by 65%: The Closed-Loop Playbook for Conversational AI”
Modern CMO Executive Exchange2025 • Chicago, IL
“Why Traditional Attribution Fails in Zero-Click Search and How to Fix It”
Peer-Reviewed Publications (4)

Articles & Technical Playbooks by Elena Rostova

B2B Lead Generation & CRO
16 min read

Prompt Share of Voice (Prompt SOV): How to Measure, Track, and Dominate Brand Citations in ChatGPT & Perplexity

The definitive enterprise framework for measuring Prompt Share of Voice (Prompt SOV) in 2026. Learn how to track brand citations in ChatGPT, Perplexity, and Claude, and displace competitors.

2026-10-04Read Paper
B2B Lead Generation & CRO
8 min read

Closed-Loop CRM Attribution: Eliminating AI Discovery Blind Spots

How to connect conversational AI discovery sessions directly into HubSpot and Salesforce to accurately attribute pipeline and revenue.

2026-10-02Read Paper
B2B Lead Generation & CRO
8 min read

Reducing Customer Acquisition Costs (CAC) in the Era of AI Search

Discover strategic frameworks to reduce B2B customer acquisition costs by migrating marketing spend from saturated Google keyword auctions to conversational AI search.

2026-09-29Read Paper
AI Advertising & Paid Acquisition
8 min read

Conversational Ad Economics: Why Cost Per Qualified Lead Drops 60%+

Empirical economic analysis of conversational AI advertising. Discover why pre-qualified dialogue intent, zero click fraud, and low bid density cut cost per qualified lead by 60%+.

2026-09-20Read Paper

All publications follow AdGPT’s Anti-Fabrication & Verification Charter

Every methodology, economic matrix, and Context Hint recommendation is verified against production ad platform telemetry and tested live across OpenAI, Perplexity, and Anthropic APIs.

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